The Little Red Book of Selling cover art

The Little Red Book of Selling

12.5 Principles of Sales Greatness

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The Little Red Book of Selling

By: Jeffrey Gitomer
Narrated by: Jeffrey Gitomer
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About this listen

 Winner of the 2009 Audie Award for Business/Educational Audiobook

New York Times bestselling author Jeffrey Gitomer shares his crucial sales principles featuring strategies and techniques on how to efficiently sell anything.

With a lifetime of sales experience New York Times bestselling author Jeffrey Gitomer shares his 12.5 Principles of Sales Greatness so you can understand why sales happen—and how you can improve your skills.

Packed with the information you’ve been looking for, The Little Red Book of Selling delivers strategies for success that will last a lifetime. Gitomer provides his long-term, relationship-driven, and referral-oriented advice that has nothing to do with manipulation or other old-world sales tactics and everything to do with understanding buying motives and taking ethical, relationship-building actions. With these tried and tested principles you will learn the ins and outs of the field and master the fundamentals of selling success.©2004 Jeffrey Gitomer; (P)2008 Simon & Schuster Career Success Management Management & Leadership Marketing Marketing & Sales Sales & Selling Time Management & Productivity Business Career Leadership
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Really enjoyed this book, it’s packed with everything you need to know when it comes to selling ‘you’ first and then the ‘why’ that sits behind every sale. It is designed as a guide and workbook, so it’s not enough to read it once, you really have to study each chapter to get the real benefit from it. If you are in sales, then this little gem should definitely be in your library.

Sound advice from the ‘King of Sales’

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A small book of stating the obvious. The book was well sold to me, so he knows perfeftly how to sell. Only the book itself is not good. It is all so obvious. Not a fan. Yes, I know I should wake up early and not drink. I don't drink and I wake up early.

Well sold to me, poor quality

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