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The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

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The Mom Test

By: Rob Fitzpatrick
Narrated by: Rob Fitzpatrick
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Summary

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.

©2013 Robfitz Ltd (P)2019 Robfitz Ltd Business Development & Entrepreneurship Entrepreneurship Management Management & Leadership Marketing & Sales Sales & Selling Business Marketing Leadership
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Wish this was out years ago when I was falling into all the same traps. I was already good at user research but this has pushed it to the next level and rounded off lots of the learning for me. 10/10

Essential reading for entrepreneurs

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Great book, great advice for talking to people in business terms even if it's not in a start-up setting. The narration is great - maybe even better than reading it because it's read by the author so it feels like a talk/podcast rather than a book. Definitely recommend

Awesome

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Just read it. Thank me later

The best piece of advice you will never get.

Must have to start a business

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A useful step by step clear guide to avoiding pitfalls whilst building a business. 100% recommend

Brilliant

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loved it
amazing
totally works
i got so much more opportunities to talk to customers
i am gonna listen to this again and take notes this time

follow the tips on this book me on day 1

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