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The Ole Degree

The Blind Side of Marketing

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The Ole Degree

By: Jesus Ramirez, Paul T. Goya
Narrated by: Elise Lopez Smyrl
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If you have ever questioned the status quo and wondered how corporate America can keep from being blind-sided, make sure to join Bill Quest in his journey to regain his market share. The Ole Degree: The Blind Side of Marketing challenges listeners to move beyond mainstream thinking and include peripheral vision, so that they can compete in today's new pluri-business context. The Ole Degree points to the invisible forces that often remain below the radar.

In this unfamiliar business arena where peripheral markets, especially culture markets, are tipping the balance of large-scale business growth, it would be wise to complete The Ole Degree.

©2006 Jesus Ramirez and Paul T. Goya (P)2006 Schola Publishing Marketing Marketing & Sales Business
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