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The Paradox of Choice

Why More is Less

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The Paradox of Choice

By: Barry Schwartz
Narrated by: Ken Kliban
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About this listen

In the spirit of Alvin Tofflers' Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret.

Whether were buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions - both big and small - have become increasingly complex due to the overwhelming abundance of choice with which we are presented.

We assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice - the hallmark of individual freedom and self-determination that we so cherish - becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice--from the mundane to the profound challenges of balancing career, family, and individual needs--has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse.

©2004 Barry Schwartz (P)2010 Audible, Inc.
Anthropology Career Success Motivation & Self-Improvement Psychology Psychology & Mental Health Social Sciences Career Thought-Provoking Inspiring
All stars
Most relevant
I Came to this book attracted from the talk he the author offered. I found the talk brilliant and the book not as interesting as the talk made it seem it was going to be , all in all I learned a great deal of things I can totally relate to. I’ll take all those little lessons and try to make the most of them! Worthy
NOTE: Just bear in mind that this audio matches the first edition of the book

Expected more although worthy

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Great book. Very relevent to the modern consumer or anyone with an interest in mental health

Great!

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This book clicked to me from the very first story. Barry Schwartz tells his story of buying pair of GAP jeans. He just wanted a usual jeans. However, variety of options he has been given kept him in the store for quite some time. And that is where it clicks. I don't enjoy shopping much. And moreover, I hate how much time we spend these days on chasing among variety of products that are available to us. We could have spend out time for much better things, more important things.

Few highlights from the book:
- Think about negative and positive liberty
- Too much thinking about the choices that are not important
- Concepts of Maximasers and Satisfisers, and what is the difference between perfectionists and maximisers
- Regrets and missed opportunities
- Social comparison (also recall reading about it in another book - "Invisible Influence: The Hidden Forces that Shape Our Behaviour" by Johan Berger)

Takeaway: be very conscious in your decisions, and mindful about this trap of variety of choices.
Have a good read. The book totally worth it.

Be conscious on what is really important

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Loved it and will have to get a hard copy for easier reference.
The narrator was absolutely on point as well and the lessons from this book about choice especially and how to manage the multitudes available nowadays.

Absolutely captivating.

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I love this book! And have listened to the audiobook many times over.

In the several years since I first came across Barry's Ted Talk on the ideas contained in the book, they have really helped me navigate the world around me.

It's not that the book gives an exhaustive list of detailed strategies on how to avoid all the traps. What it's done for me is make clear what's happening, and that the market and social forces are powerful and pernicious. So when they do get me, it doesn't feel like a huge personal failing. I'm able to get over financial and psychic losses quicker with less pain, and get back to 'building my goldfish bowl'

Overall, I think the book has really added to my happiness over the years, and I would highly recommend it

I love this book!

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