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The Power of Nice

How to Conquer the Business World with Kindness

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The Power of Nice

By: Linda Kaplan Thaler, Robin Koval
Narrated by: Linda Kaplan Thaler, Robin Koval
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About this listen

 Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.

In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.

©2006 Linda Kaplan Thaler and Robin Koval (P)2007 Oasis Audio LLC Advertising Customer Service Leadership Management Management & Leadership Marketing Marketing & Sales Organisational Behavior Psychology Psychology & Mental Health Women in Business Business
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Once upon a time, I read a magnificent book by Susan Jeffers called 'FeaL the Fear and Do it Anyway'. You may be wondering why I put forward this seeming non-sequitur in reviewing this Kaplan/Koval work. Well, it is for one major reason.
In the Feel-the-Fear book, Jeffers argues that for some unknown reason, we (humans) feel that negativity is more realistic than positivity and being nice to one another. It always stuck with me but I could not find the arguments in my mind why this could be so. Enter Kaplan and Koval. In this book, they Illustrate in case after case, the results of just being kind - not as a strategy, (because that would imply a lack of belief) but as a way of life.
Their illustrations and examples go beyond the feel-good of doing a good turn for another, by demonstrating that 'random acts of kindness' can, and do, in many cases make the lives of others a bit brighter and lighter.
This is not a book that promises all the blessings of the universe. It is simply a good read that puts one back in touch with one's humanity. That is a good thing - no?

There is wisdom in the ages

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