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The Science of Selling

Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

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The Science of Selling

By: David Hoffeld
Narrated by: David Hoffeld
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About this listen

 The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success

Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to:

- Engage buyers’ emotions to increase their receptiveness to you and your ideas
- Ask questions that line up with how the brain discloses information
- Lock in the incremental commitments that lead to a sale
- Create positive influence and reduce the sway of competitors
- Discover the underlying causes of objections and neutralize them
- Guide buyers through the necessary mental steps to make purchasing decisions

Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others.

**Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot Career Success Consumer Behavior & Market Research Marketing & Sales Motivation & Self-Improvement Sales & Selling Time Management & Productivity Career Marketing Human Brain Business Emotions
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The book's topics are very interesting, but the narrator's voice is so annoying it feels like he's speaking through his nose. It was hard for me to understand many things that he was saying because of this, had to repeat multiple times to understand.

Nice book but bad narrator

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Really enjoyed the book, particularly the second half which offered a number of insights and tips that could be really useful. I did, however, really struggle with the narrator's voice and speech. It was difficult to stay focused and I found I kept switching off and getting easily distracted. If someone easier to understand read the book it would probably get 5 stars as the content was good.

Good book, but terrible narrator

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Really liked this book. Well structured and presented ideas and techniques that can be easily implemented. It's a shame about Hoffeld's nasally voice.

Excellent sales book.

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I really bealieve that this single book can help you to become successful on sales. No matter which field you are working in.

Great book

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The best sales book I have ever read - and I have read a lot!!!!! Wish I had read it sooner! Well done David Hoffeld

The best sales book....

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