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The Seven Pillars of Customer Success

A Proven Framework to Drive Impactful Client Outcomes for Your Company

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About this listen

As a customer success leader, whose insight do you rely on for success?

Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust?

Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success. Now he’s sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization. From customer journey actions to the development of transformation advisors, you’ll learn about detailed examples of how companies have put these seven pillars to the test. To create a culture of customer success and stand out in the marketplace, you need a proven framework and knowledgeable perspective — this book provides both, and more.

©2021 Wayne McCulloch (P)2021 Wayne McCulloch
Consumer Behavior & Market Research Customer Service Marketing & Sales Marketing Success Customer Success
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As someone new to the CSM role this book has been a great help! it's given me something to thing about in terms of our current processs.

Recommend as a new CSM

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This book is so full of valuable advice from an industry expert. The use of lists to breakdown concepts into bite-sized chunks made this so easy to listen to, and I feel I’ve learned so much

Informative and easy to listen

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