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The Small BIG

Small Changes that Spark Big Influence

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The Small BIG

By: Noah Goldstein, Steve Martin, Robert Cialdini
Narrated by: Jay Villiers
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Summary

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling.

In The Small BIG, three heavyweights from the world of persuasion, science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.

Offering deceptively simple suggestions and explaining the extensive scientific research behind them, The Small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.

The Small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.

©2014 Steve Martin, Noah Goldstein & Robert Cialdini (P)2015 Audible, Ltd
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Useful and at times fascinating content, which I've already applied in my own career. The only negative really was the incessant repetition of the title throughout every chapter, and the strange faux accent put on at certain points. I'd recommend it regardless, but it does grate.

Interesting

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A fascinating look into how the smallest of changes can influence the outcome of interactions with people. This audiobook contains 52 small influence techniques that anyone can use, I have already started to use a few and have seen an improvement in my ability to persuade people. None of the techniques are underhanded and all are backed by psychological studies.

The narration of this book is enjoyable to listen to and although, the English narrator's attempt at an American accent for certain quotes is not the best, it adds to the underlying humour of some of the material.

A wholly enjoyable and informative audiobook.

Big things come in small packages.

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it gave some interesting and practical advice that could be used in real world scenarios

interesting and practical

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As it has been broken down Ito chunks, this book lends itself well to the audiobook format.
I've just finished it, and found the insights valuable to my field (Primary Care).
I will almost certainly listen again.
The only thing I think that could be improved would for the narrator to avoid trying to use accents. It doesn't add anything and, in my opinion, detracts from the material.

An excellent overview of persuasion

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Or I would decide it as a Swiss Army Knife not just useful for your professional but also your personal life.

A real gem.

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