The Soulful Art of Persuasion
The 11 Habits That Will Make Anyone a Master Influencer
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The Soulful Art of Persuasion
Narrated by:
Jason Harris
Buy Now for £11.18
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Narrated by:
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Jason Harris
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By:
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Jason Harris
Summary
Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.
Through instructive and entertaining stories, Harris lays out the 11 habits that will guide readers to become authentically persuasive, including
• Earning respect through collaboration
• Becoming the person others want to be around
• Practicing generosity through gestures big and small
Persuasion today is about personal excellence, sharing the stage, and respecting other people’s motivations. In The Soulful Art of Persuasion, Jason Harris shows us the way.
The 4 principles and 11 habits discussed in The Soulful Persuasion are included in the bonus PDF that accompanies this audiobook.
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