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The Tanning of America

How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

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The Tanning of America

By: Steve Stoute, Mim Eichler Rivas
Narrated by: Kerry Washington
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About this listen

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation.

When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" - one based on shared experiences and values rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. But there is a language gap that must be bridged to engage the most powerful market force in the history of commerce.

The Tanning of America provides the needed translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.

©2011 Steve Stoute (P)2014 Blackstone Publishing, and Urban Audiobooks Consumer Behavior & Market Research Marketing Marketing & Sales Music Social Sciences Hip-Hop
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An insightful look at the influence of Hip Hop culture in America. Whether you’re into Hip Hop or not this book is a must listen/read if you have any interest at all in marketing and how businesses live or die by their understanding the changing cultural landscape.

If you are into Hip Hop you’ll get insights about major events that you may have never heard before, including the Run DMCs Adidas deal, the first Hip Hop endorsement deal.

Great content and insights expertly read by Kerry Washington. ✨

Insightful, Entertaining & Inspiring

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Thoughtful, insightful, knowledgeable. Learnt so much about marketing and how culture is essential key to building emotional connections with others. Highly recommend!

Knowledge is power!

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