The Ultimate Sales Letter, 4th Edition cover art

The Ultimate Sales Letter, 4th Edition

Attract New Customers, Boost Your Sales

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The Ultimate Sales Letter, 4th Edition

By: Dan S Kennedy
Narrated by: Matt Cartsonis
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Summary

 Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:
  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale. Business Development & Entrepreneurship Career Success Employment Marketing & Sales Sales & Selling Small Business Writing & Publishing Marketing Career Business
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This book, despite not initially feeling evergreen is actually evergreen. It tackles the subject of copywriting for business and presentation of that copy. You may have to fill the gaps a little as think of some of the content in modern day terms but this book is packed with wisdom that we’ll stand the test of time. Thanks Dan!

Old School But Gold School

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Really good introduction to copywriting. As a marketer, I know that I can stand out even more if I can add this particular skill. I like the practical approach Dan Kennedy takes with that book. I feel like I'm in a better position to produce more efficient sales copies. I vividly recommend this book.

The Ultimate Sales Letter reviewed by Tevin Gongo

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if you only want to read/listen a book, probably copywriting is not the career for you, but if you only have one to pick, this is the right one!

the BOOK on sales letter!

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really enjoyed listening to this book learn to hell of a lot about copywriting have since purchased several of his other books will be digging deeper into Dan Kennedy's works thank you so much

amazing book about copywriting

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You know they say common sense isn’t always common. I enjoyed the way the author broke it down how you can still get a customer to pay you for a price but just in smaller amounts rather than dropping the price which I wouldn’t … but usually you would stick to the original price with no alternative,

However suggesting to smaller instalments and sticking to the same price is key.

Also different ways on how to keep the reader engaged was helpful especially when it comes to setting up an online sales business.

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