From their home kitchen to a multi-million dollar empire 🌶️ — in this episode of Échale Podcast, host Jose Quintero sits down with Cindy and Alex, the co-founders and power couple behind Chilitos, the Latino-owned brand that went from a dream in 2021 to one of the fastest-growing Hispanic businesses in the country. Cindy and Alex share the raw, unfiltered story of how they bet on themselves, ran their company out of their house for 3 years, and built Chilitos into a brand now sold in over 1,000 TJ Maxx, Marshalls, and HomeGoods stores nationwide. We talk about Cindy quitting her day job to go all in, hitting their first million in sales, advocating for small Latino businesses in Washington D.C., sponsoring Los Tucanes and Calibash, launching their first national commercial on Hulu, Peacock, and Telemundo — and what it really takes to become a sponsor of the FIFA World Cup 2026. If you're an entrepreneur, a Latino business owner, a couple building something together, or anyone who needs proof that it's possible — this episode is for YOU. 🇲🇽✨

🌶️ FOLLOW CHILITOS:

Instagram: @MyChilitos

TikTok: @MyChilitos

Website: https://mychilitos.com

🎙️ FOLLOW ÉCHALE PODCAST:

Instagram: @echalepodcast

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YouTube: @JoseQuinteroTV

In this episode we cover: ✅ How Cindy & Alex started Chilitos in 2021 with zero guarantees ✅ The moment they decided to quit their 9-to-5 jobs and go all in ✅ Running a million-dollar business from their HOME for 3 years ✅ Landing the TJ Maxx, Marshalls & HomeGoods deal (1,000+ stores) ✅ Advocating for Latino e-commerce businesses in Washington D.C. ✅ Sponsoring Los Tucanes, Calibash, and the 2026 FIFA World Cup ✅ Launching a national commercial on Hulu, Peacock & Telemundo ✅ Building a business AND a life together as a couple ✅ The mindset, mistakes, and lessons behind building a Latino empire

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