027 - STOP Selling "SEO" - Do THIS Instead!
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027 - STOP Selling "SEO" - Do THIS Instead!
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About this listen
In this episode, Pete and Jeff cover the following:
- The problem with selling SEO on its own
- Why broadening the scope beyond SEO is a good thing
- Why SEO should be part of a larger growth strategy
- The importance of having an initial discovery process / triage process
- Building recurring revenue
- Building long-term relationships with clients
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