#11: Chiara Santoro: From YouTube to AI — Lessons on Strategy, Focus, and the Art of Saying No
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#11: Chiara Santoro: From YouTube to AI — Lessons on Strategy, Focus, and the Art of Saying No
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Summary
Hear Episode #11 of Sound of Startups.
In this conversation, we speak with Chiara Santoro, Strategy Advisor in Content, Music and Tech, Speaker, and former EMEA YouTube executive. During her 13 years at YouTube, she helped launch the Partnership Program in Italy, worked across Europe, the Nordics and Sub-Saharan Africa, collaborated with major record labels, supported the rollout of YouTube Premium, and guided digital growth for top football clubs like Juventus, AC Milan, Inter Milan, and Serie A.
Today, she advises music tech startups and contributes to AI policy discussions. We explore platform economics, scale, cultural relevance, and why founders must master the art of saying no while balancing speed with direction.
Listen now and subscribe to stay close to the real stories behind creative growth.
Hosted by Taj and Produced by Amplitude Ventures AS.