120. How North Wall Raised Fees And Changed Their Entire Agency Ft. Craig Thompson
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120. How North Wall Raised Fees And Changed Their Entire Agency Ft. Craig Thompson
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In this episode of The Complete Agent Podcast, Dave Warburton is joined by Ian Storey, Michelle Smith and special guest Craig Thompson from North Wall.
Craig shares the journey of building North Wall from a standing start into a premium-focused agency, including the challenges of moving from the middle of the market towards higher value homes. The conversation covers branding, fee confidence, team buy-in, personal brand, video marketing, customer service and why simply using professional photography is no longer enough.
The group also discuss the importance of culture, leadership and helping valuers believe in the value of the service they deliver. Craig explains how joining The Complete Agent has helped increase average fees, improve confidence across the team and sharpen the agency’s ambition for future growth.
A strong episode for agents who want to raise their standards, improve their brand, charge stronger fees and build a team that genuinely believes in the service they provide.