In this episode, we discuss what it takes to build something that actually lasts in the mining industry — not just in business, but in people, culture, and legacy. Join us in the studio with Matt Coffin, Vice President of Mining for N.A. Degerstrom, for a grounded, real-world conversation on leadership, entrepreneurship, and the long game of building in mining. From early career lessons and taking calculated risks to navigating growth, setbacks, and responsibility, Matt shares what it means to evolve alongside the industry rather than chase it.

This episode dives into the realities behind building and scaling, the importance of surrounding yourself with the right people, and why trust, accountability, and consistency matter more than quick wins. Matt opens up about lessons learned through experience — both the wins and the hard moments — and how those have shaped his approach to leadership and decision-making.

Please help us welcome Matt Coffin to The Face.

Episode Sponsors:

Safety First Training and Consulting

JSR Fleet Performance

Motor Mission Machine and Radiator

Chapters:

00:00 Building Something That Lasts

08:45 Early Career Lessons & Getting Started

16:20 Taking Risks & Betting on Yourself

24:05 Learning Through Failure & Setbacks

32:10 Leadership Through Experience, Not Title

40:25 Building the Right Team Around You

48:40 Culture, Accountability & Trust

57:15 Scaling Challenges & Growing Pains

01:05:30 Workforce Realities in Mining Today

01:13:10 Balancing Business, Life & Responsibility

01:21:45 Staying Grounded While Pushing Forward

01:30:20 Long-Term Vision & Industry Impact

What if the biggest challenge in mining leadership isn't strategy, production, or policy — but the brain?

In this episode of Mining Minds, David Watson, founder of NeuroLead, joins us in the studio for a powerful conversation about what it truly means to lead — starting with yourself. From humble beginnings in Australia to the iron ore boom, David shares his journey from carpenter to supervisor to breaking point — and how a deep dive into the neuroscience of leadership transformed not only his career but his life.

This episode unpacks cognitive bias, burnout, trauma, identity, and the toxic validation cycle that many high performers quietly live in. David explains how the brain is wired to maximize rewards, minimize threats, and conserve energy — and how those shortcuts can either elevate or sabotage leaders.

We dive into why traditional leadership training often misses the mark, why credibility matters more than PowerPoint slides, and why self-awareness is the foundation of influence. David also shares how hitting "static mode," creating flow, and deliberately repairing mental health are not luxuries — they are leadership responsibilities.

Please welcome David Watson to The Face!

www.NeuroLead.net.au

Episode Sponsors:

Safety First Training and Consulting

JSR Fleet Performance

Motor Mission Machine and Radiator

Episode Chapters:

05:30 Growing Up In Australia

10:42 First Leadership Breakthrough

16:23 Tall Poppy Syndrome Explained

21:19 From Carpentry To Mining Boom

28:33 Mining Town Reality Check

38:51 First Mine Job Trade Assistant

56:09 Leading Without Being Expert

01:11:06 Managing Up With Company Values

01:25:22 Find Your Static Mode

01:48:55 Neuroscience Study Shift

02:12:17 Launching Neuro Lead

02:23:59 Lead Yourself First

02:39:40 Life Changing Feedback

What happens when a Hopi tribal member steps into one of mining's most complex spaces — not to fight it blindly, not to defend it blindly — but to bridge it?

We sit down with LeRoy Shingoitewa of WestLand Resources at the AEMA Annual Meeting for one of the most powerful and perspective-shifting conversations we've had to date. Raised in Moenkopi, Arizona — where some villages still live without running water or electricity by choice — LeRoy shares what it means to carry ancestral responsibility into modern industry.

From hauling water at his grandmother's home to biology, to cultural resource consultant, LeRoy explains how traditional ecological knowledge and Western science can coexist — and why both are critical in today's mining landscape. We dive into tribal sovereignty, legacy uranium impacts, water rights, permitting reform, trust-building, consultation breakdowns, NGO pressure, and what real partnership between tribes and mining companies actually looks like.

This isn't a surface-level conversation. It's about preservation, accountability, education, and long-term relationship building. It's about starting with respect instead of checking a box. And it's about one man choosing to stand in the middle — not for money, not for politics — but to make sure his people have a voice at the table. Please help us welcome LeRoy Shingoitewa to the Face.

Big thanks to the American Exploration and Mining Association (AEMA) for having Mining Minds out at the event. We truly appreciate the opportunity and the work you continue to do to support and elevate the voices across our mining industry.

Episode Sponsors:

Safety First Training and Consulting

Motor Mission Machine & Radiator

JSR Fleet Performance

PC-Reps

Chapters:

04:12 Growing Up Hopi: Tradition by Choice

14:48 Tribal Monitors & Entering Mining

20:03 Building Trust After Broken Promises

26:40 Why Early Consultation Matters

32:18 Economic Benefits vs. Cultural Preservation

38:12 Bloodlines, Identity & Sovereignty

45:03 Water, Coal & Hard Lessons

51:00 Western Degrees & Tribal Responsibility

57:42 NGOs, Money & Accountability

01:04:50 Mining 101 & Changing the Narrative

01:10:05 Preserving Culture While Engaging Industry