135. How to Get Booked, Paid, and Taken Seriously as a Speaker with Elle Petrillo
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Register for the Get Booked Blueprint 3-Day Training: https://kimberlybonline.com/gbb
In this episode of Your Next Move, Kimberly sits down with Elle Petrillo — founding member of Brand Builders Group and former speakers bureau executive — for a candid, no-holds-barred conversation on what it actually takes to build a speaking career. Recorded live during The Visibility Shift Intensive, this conversation goes beyond motivation and into the real mechanics of getting booked, setting fees, and showing up with a brand that commands the room before you ever open your mouth.
In This Episode:
- Elle Petrillo shares her origin story: getting fired, going through divorce, and rebuilding her identity from scratch — which became the foundation for her personal branding philosophy
- The three reasons every speaker should pursue a speaking engagement: brand building, lead building, or income generating
- Why you should always ask for a client's budget before naming your fee — and how Elle has turned a stated $2,000 budget into a $10,000 booking
- The scrappy, low-cost ways to build a speaker kit and demo video that actually gets you booked
- Kimberly opens up about her own speaking fee journey — and why she's still working up to the number Elle keeps pushing her toward
- Why entrepreneurship doesn't have to mean going full-time, and the real story behind Kimberly's 10-year runway before leaving corporate
Thank you for tuning in! If you enjoyed this episode, share it with a friend, leave a review, and subscribe to the podcast.