What if the very traits you were told to soften—empathy, listening, collaboration—are actually your biggest advantage in tech?

In this episode, we’re chatting with Alison French, founder of LTO (Lead To Opportunity), about how women can lead, sell, and scale without pretending to be someone they’re not. As one of the few female CEOs in B2B tech, Alison shares how leaning into feminine strengths has helped her build products, teams, and revenue—while raising a family and supporting military spouses reentering the workforce.

You’ll walk away with:

• Practical ways to use empathy and active listening in sales and leadership
• How collaboration improves product decisions and client relationships
• Permission to stop “playing tech bro” and start leading your way

If you’ve ever questioned whether you truly belong in tech—or leadership—this conversation is your reminder that your edge is already built in.

🎧 Tune in for honest insights, real-world examples, and strategies you can use immediately.

Watch the episode on YouTube:

Blog Show Notes:

Toolkit: https://annaandselena.com/business-clarity-snapshot/

Letʻs be Inbox Besties: https://annaandselena.com/email/

Find us both at: www.annaandselena.com (http://www.annaandselena.com/)

Find Anna:

www.nomadabout.com (http://www.nomadabout.com/)

http://www.facebook.com/iamnomadabout

http://www.instagram.com/iamnomadabout

LinkedIn: https://www.linkedin.com/in/annadlarson/

Find Selena:

www.thehauoli.com (http://www.thehauoli.com/)

http://www.facebook.com/thehauoli

http://www.instagram.com/thehauoli

LinkedIn: https://www.linkedin.com/in/selena-conmackie/