160: The #1 Course Design Mistake Small Business Owners Make
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If your online course isn't selling, most people tell you to fix your marketing.
But what if the real problem is inside the course itself?
Today we are chatting with Kasia Derbiszewska, Online Course and Business Strategist at Supercharge Your Online Course. She helps experts design neuroscience-backed programs that drive retention, referrals, and real revenue. And we're talking about the #1 course design mistake small business owners make that quietly kills conversions.
In this episode, we break down:
- Why adding more content often makes sales worse
- The difference between information and transformation
- How neuroscience-backed design impacts buying decisions and completion
If you sell courses, memberships, or signature programs, this conversation will help you rethink what actually drives revenue.
Listen in and decide what you'll Keep, Ditch, and Try next.
Watch the episode on YouTube:
Blog Show Notes:
Toolkit: https://annaandselena.com/business-clarity-snapshot/
Let's be Inbox Besties: https://annaandselena.com/email/
Find us both at: www.annaandselena.com
Find Anna:
www.nomadabout.com
www.facebook.com/iamnomadabout
www.instagram.com/iamnomadabout
LinkedIn: https://www.linkedin.com/in/annadlarson/
Find Selena:
www.thehauoli.com
www.facebook.com/thehauoli
www.instagram.com/thehauoli
LinkedIn: https://www.linkedin.com/in/selena-conmackie/