#188 | Why Blaming Distributors for Slow Adoption Is a Costly Mistake, And How to Fix Your Medical Device Exporting Strategy (For clinicians)
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#188 | Why Blaming Distributors for Slow Adoption Is a Costly Mistake, And How to Fix Your Medical Device Exporting Strategy (For clinicians)
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Summary
Are you frustrated by the slow uptake of your medical device in export markets?
In this episode, we challenge the common belief that distributors are solely responsible for market uptake. You'll learn why the slow adoption of your product is often not about activity, but rather about how demand is generated and responded to.
By listening, you'll discover:
- The true constraints holding back your medical device’s success
- How to ask the right question about demand generation
- Insights on how to rethink your export strategy for better results
Tune in to uncover insights that can help you transform your go to market strategy for your medical device.
Book a 30min Healthcare Export Accelerator discovery call
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This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.