This episode is the continuation of Episode 188, and if that one was about telling the truth about what it takes to be an entrepreneur, this one is about telling the truth about what’s happening in online business right now. The landscape has shifted. People aren’t committing to long-term offers the way they used to. The economy is doing what it’s doing. And I’ve been collecting data on my own business long enough to know: something has to give.

So I’m pulling back the curtain on exactly what I’m changing, why I’m changing it, and the questions I asked myself to get there.

TOPICS WE EXPLORE:

• What I’m noticing in online business right now
• The data I’ve been collecting on my own business and what it told me to do
• Why I’m not changing my offer, just how I deliver it
• How my own experience as a buyer in this economy informed my decision
• What client retention has looked like and why it matters more than new client volume right now
• The question every entrepreneur should be asking right now before making any big business move

THE POINT:

Most of the time, the answer isn’t to burn down your offer. It’s to ask whether there’s a different way to deliver it that meets your client where she actually is. That takes honesty… about the market, about your own experience as a buyer, and about what’s actually keeping people from saying yes.

MENTIONED:

• Episode 188: Stop Pretending Your Business Is Easy: The Truth About High-Functioning Entrepreneurs
• Business Therapy: Ash’s one-on-one coaching
• The Quick Fix: 90 minutes one-on-one + 2 weeks Voxer
• The Regulated Woman: Being rebranded and expanded

Are you loving it? Send Ash a text!

MORE ABOUT ASH
I am the definition of duality — I swear like a sailor and break rules like it’s my job, but I also hold incredible space for my clients and work my ass off to help them achieve the success they’re after. But I'm also here for the non-preneur woman, too. My background in counseling gives me a unique perspective on what it means to show up, serve, & create connection for those who feel like they've never belonged before.

LINKS:

• Become the Regulated Woman
• Get emails that feel like your best friend (if your best friend was a therapist and actually told you the truth).
• Use code BB20 to get The Burnout Breakthrough for only $7
• Follow me on IG (dropping in once a quarter for updates & gossip)
• Website: ashmcdonaldmentoring.com

Work with me 1:1

• Therapeutic Mentorship
• Business Therapy (therapy + strategic mentorship)