2. Leading Entrepreneurial Ventures Within A Family Business: Ian Rosen of Harry Rosen Inc.

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2. Leading Entrepreneurial Ventures Within A Family Business: Ian Rosen of Harry Rosen Inc.

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Summary

When Ian Rosen decided to return to the family business in 2018, Harry Rosen Inc., Canada’s leading luxury men's clothing retailer, was only doing 2-4 percent of their business online. In the months before COVID-19 hit, Rosen and his team were creating a thoughtful plan on how to stay relevant in the e-commerce space. When stay-at-home orders shuttered all of Harry Rosen’s retail stores, the launch of their digital platform became trial-by-fire.

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