#241 Tahlia Kennedy — Growing Tech Startup Kinso From Nothing and Rewriting the Marketing Rulebook
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#241 Tahlia Kennedy — Growing Tech Startup Kinso From Nothing and Rewriting the Marketing Rulebook
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About this listen
In this episode, I chat with Tahlia Kennedy, Social Media and Marketing lead at Kinso App.
Tahlia shares what it's really like to grow a startup brand from the inside, and we get into the honest behind the scenes of building something on social media when there's no big budget, no rulebook, and a lot riding on getting it right.
We also explore the balance between building your personal brand and the brand you work for, and what this new generation of marketers is doing differently.
In this episode we cover:
- Growing a startup on social media from the ground up
- What the behind the scenes of startup marketing actually looks like
- Personal brand vs brand marketing and how to manage both
- What most startups get wrong when they first hit social
- Building a real community, not just a following
- Advice for anyone wanting to break into startup marketing
A fresh and honest conversation with someone redefining what modern marketing looks like.
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