There are two ways a business gets knocked off the mountain. One comes at you from the outside with no warning. The other one you build yourself, one small decision at a time. If you have ever had a rough quarter and could not quite name what caused it, this episode is for you.

Ginny breaks down the difference between external hazards, the threats you cannot control, and internal hazards, the weaknesses you create without meaning to. You will learn a simple twist on the SWOT analysis that turns it into a hazard map, where your strengths and weaknesses are the forces inside your control and your opportunities and threats are the forces outside of it. She also shares the SUPERSWOT, the quarterly exercise the Eight Thousander Mastermind runs across all sixteen business categories so no danger gets to hide. And she explains why you cannot name your real hazards until you know which camp your business is actually in.

This one is for the service business owner who is tired of being blindsided and ready to see trouble coming before it costs them. After you listen, take the quick quiz at OutcomeAcademy.com/findmycamp to find your camp and the top three hazards most likely to knock you off the mountain at your stage.

Grab a notebook, because you are going to want to map a few of these out for yourself.

Thanks for listening to The Outcome Academy Podcast.

If you enjoyed this episode and want to keep learning how to work ON your business with systems, strategy, and practical tools, here are a few ways to stay connected:

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Your outcome isn't a wish. It's a decision.