David sees a lot of creative agencies making bad assumptions about their client relationships by not making the distinction between the reasons why clients come to them in the first place, why they choose to continue working with them as time passes, and then why they ultimately move on.

LINKS

"Distinguishing Between Why Clients Come, Stay, and Leave" by David C. Baker for punctuation.com

"The Waterfall of Differentiation" 2Bobs episode

Blair is stunned that he still encounters so many advisory businesses like ad agencies, consulting firms, legal and accounting practices — large and small — that are still selling time. So he and David discuss what new revenue models should look like as we all adapt to how AI is changing our businesses.

"Time's Up, Babycakes" by Blair Enns for winwithoutpitching.com

Time's Up!: The Subscription Business Model for Professional Firms by Paul Dunn and Ronald J. Baker

The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow

The Forever Transaction by Robbie Kellman Baxter

Subscribed: Why the Subscription Model Will Be Your Company's Future – and What to Do About It by Tien Tzuo and Gabe Weisert

Blair interviews David about a recent article he's been receiving a lot of feedback on, in which he lists all of the things he would try to incorporate into a brand new creative agency, based on what he's seen and learned from working with thousands of firms over the years.

"If I Started A New Firm, Now" by David C. Baker for punctuation.com