37 - SKO Hard (with Special Co-Host Kyrie Slater)
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37 - SKO Hard (with Special Co-Host Kyrie Slater)
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John's out this week, so Kyrie Slater joins as co-host for a conversation about Sales Kickoffs and Marketing. Marketing and SKO share a sometimes uneasy relationship--so where does that leave folks on the team?
Kyrie and Nate compare notes on their recent SKOs—who gets invited and why, whether these expensive events deliver ROI, and what marketers should actually bring back from them.
Plus: lessons learned, the hunt for fiber in conference food, and Magic 8 Balls as swag items.
New Episodes (some) Tuesdays. Visit productischange.com for more.
Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod
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