4. Is This A Story Of A Family Enterprise Failure or The Rebirth Of An Entrepreneur: Ariel Bacal of BLANX

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4. Is This A Story Of A Family Enterprise Failure or The Rebirth Of An Entrepreneur: Ariel Bacal of BLANX

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Summary

As the third-generation family business leader, Ariel Bacal faced overwhelming obstacles in his footwear manufacturing and retail business in Colombia and Venezuela: an onslaught of cheaper products, a plunge in currency exchange, and ever mounting pressures from the fashion footwear industry. After countless pivots and desperate measures, it became clear that the only option left was to close the family business.

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