Most roofing companies try to solve their marketing problems by buying more leads.

But what if that’s actually the problem?

In this episode of The Roofer Show, I talk with Joe Hughes from Contractor Dynamics about why traditional roofing marketing isn’t working like it used to — and what contractors should be doing instead.

We break down how to build your own in-house marketing machine so you’re not dependent on agencies, lead services, or constantly chasing new leads.

In this episode, we cover:

1. Why blindly outsourcing marketing doesn’t work anymore
2. The idea of becoming the “general contractor” of your marketing
3. Why homeowners are more skeptical than ever
4. The importance of speed to lead and answering the phone
5. How to become “five mile famous” in your market
6. What marketing is actually working right now

If you want more consistent leads and a more profitable roofing business, this episode will change how you think about marketing.

Contractor Dynamics

https://contractordynamics.com/

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About The Roofer Show

The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.

Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.