Today's Guest: President and CEO Arizona Sports & Tourism Authority- Tom Sadler

He earned his Bachelor of Arts from Aquinas College in Grand Rapids before going on to receive his Master of Public Administration from Arizona State University. He then spent nearly two decades as Assistant Athletic Director at Arizona State University, followed by a move to the University of Hawaii at Manoa, where he served as Associate Athletic Director in Honolulu.

From there, he stepped into major event leadership, serving as President and CEO of the Arizona 2016 College Football Championship Organizing Committee, and as a Board Member of the Phoenix Final Four Local Organizing Committee. Most recently, he served as Co-Chair of the 2024 Men's Final Four Host Committee — capping years of transformative work that helped make Phoenix the second city in history to host the nation's three largest sporting events in consecutive years: the 2015 Super Bowl, the 2016 College Football Playoff Championship, and the 2017 NCAA Men's Final Four.

Since June 2008, he has served as President and CEO of the Arizona Sports and Tourism Authority, a role he holds to this day — bringing more than 17 years of leadership to one of the most dynamic sports and tourism organizations in the country.

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