50: 5 Yoga Business & Marketing Lessons from One Year of Teaching Yin Yoga cover art

50: 5 Yoga Business & Marketing Lessons from One Year of Teaching Yin Yoga

50: 5 Yoga Business & Marketing Lessons from One Year of Teaching Yin Yoga

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Summary

 I've hit 50 episodes of this podcast around the same time I've reached the one-year milestone of teaching and building an in-person yin yoga class post maternity leave from scratch. So to celebrate I'm sharing my honest take on 5 lessons I've learned from the highs and lows in the yoga business and marketing realm this past year. I've also conjured up some deals for you. See below 👇 I'll be sharing: Why consistency beats hustle — and why the pressure to grow fast can actually slow everything down. If you've ever felt like you need your class to work right now, this one's for you.Which marketing strategies actually filled seats — Facebook groups, Google My Business, event sites, Instagram. I break down what worked, what didn't and why the answer probably makes more sense than you'd expect once you think about where your students actually spend their time.How to honestly audit your own marketing — because there's a big difference between "nothing's working" and "I've been holding back somewhere and I know it."The website trap — as a website designer, this was a genuinely hard lesson to sit with. A simpler setup that works beats a beautiful one that costs more than your class earns. If you're a yoga teacher building your own in-person (or online) class, especially if you're doing it independently (not under a studio), this episode this is for you! Special Deals for the 50th Episode in Conjunction with FrikShuhn Yoga: I've managed to negotiate some sweet deals for you as an All Mats Taken listener from my friend Colynn of Frikshuhn Yoga. You won't find these advertised on her website! 20-Hour Anatomy of Yoga from Frikshuhn Yoga & Coaching. Usually $111 Get it for Only $27: https://my.frikshuhn.com/courses/understanding-the-yoga-body-20-hour-anatomy-training-amt?coupon=AMTSPECIAL OR Get the full coaching & training package featuring 14+ Yoga Alliance teacher training specialist certifications. You choose path and get help along the way for only $111 for your first 12 months (Then $297 monthly): https://my.frikshuhn.com/courses/experiential-teacher-path-copy?coupon=AMT50THSPECIAL OR Upgrade to an annual plan for only $600 for your first year! Save $2370 off the full price! Use code AMT50THSPECIAL600 at checkout: https://my.frikshuhn.com/courses/experiential-teacher-path-copy?coupon=AMT50THSPECIAL600 Special Workshops By Me: Want to learn how to grow your socials with only $2 a day? Check out the workshop here: https://jerrettdigital.thrivecart.com/2-a-day-growth/ Optimize Your Google My Business Profile To Bring In More Local Yoga Clients! Check out the workshop here: https://jerrettdigital.thrivecart.com/google-my-business-workshop/ DIY Branding Workshop for Yoga Teachers: https://jerrettdigital.thrivecart.com/workshop-diy-branding/ Ritual Over Resolutions: A yin-style goal-setting workshop with Yoga Nidra: https://jerrettdigital.thrivecart.com/ritual-over-resolution/ Episode Links: Try OfferingTree on a free trial then get 50% off your first three months or 15% off your first annual subscription by visiting* https://allmatstaken.com/tree Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/ Check out our top resources for building your yoga business: https://allmatstaken.com/resources Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ Follow Adrianne on Pinterest: https://pinterest.com/allmatstaken/ About The Show: All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly. *I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏
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