You do not need a massive audience to build a profitable podcast. But for a lot of coaches and consultants, that’s exactly what they’ve been taught to believe. More downloads. More visibility. More content. And yet, so many podcasts still aren’t generating clients or consistent revenue.

Because the problem usually isn’t the podcast itself. It’s the strategy behind it.

In this conversation, we’re unpacking five of the biggest podcast myths quietly holding business owners back from real podcast growth and podcast monetization. From believing interviews are the fastest way to grow your podcast to treating your show like “just nurture content,” these misconceptions often keep women busy creating content that never actually supports their business goals.

And this is where things start to shift.

Because podcasting for business requires a completely different approach than creator-style podcasting. It’s not about building the biggest audience possible. It’s about attracting the right listeners — the people already searching for the solutions, support, and transformation you provide.

We’re also diving into why podcast SEO is more strategic than simply choosing popular keywords, how intentional show notes improve discoverability across Google and AI search, and why marketing your podcast should always connect back to your offers, expertise, and long-term business growth.

If you’ve been trying to start a podcast, promote a podcast, or improve your podcast client conversion strategy, this conversation will help you rethink how your content is positioning you in the market. Because your podcast business should do more than create visibility. It should build trust, authority, and momentum toward your offers.

For coaches and consultants, one of the most powerful shifts you can make is learning how to stop chasing vanity metrics and start creating content designed to attract buyer-ready listeners instead.

And honestly, once you understand how podcast coaching, discoverability, and positioning work together, your podcast starts becoming a true business asset instead of another piece of content to keep up with.

I’m also hosting a free 3-day workshop starting on May 26, called From Listener to Lead, where I'm showing coaches and consultants how to attract your next 10 clients from your podcast using simple but strategic shifts to your content and visibility strategy.

You can register now at janditchfield.co/listenertolead

If your podcast is getting listens… but not bringing in clients? This is for you!

I’m hosting a brand-new FREE 3-day live workshop called From Listener to Lead, where I’m going to show you how to turn your podcast into something that actually helps grow your business.

Because most business podcasts are built to “put content out there” — not actually bring in leads or sales.

Inside this workshop, I’ll show you how to:
✨ Help the right people find your podcast
✨ Create episodes that build trust and lead to sales
✨ Plan your next 10 podcast episodes strategically

So instead of wondering what to post next… your podcast actually starts working for your business.

📅 May 26–28
🎧 Replay Hub included
🙌 No Facebook group required

Save your spot here: janditchfield.co/listenertolead