If you're a yoga teacher looking to grow your business without spending hours on social media, podcast guesting might be the marketing strategy you've been missing. In this episode, Sam Brake Guia, co-founder of Pod Written and host of Mics to Millions podcast, shares exactly how yoga teachers can leverage podcast guesting to build authority, attract clients and grow their audience. Sam has spent over four years booking yoga teachers on podcasts and he's bringing all of that expertise to this conversation.

In this episode you'll learn:

• Why podcasting is one of the most intimate and high-converting marketing channels for yoga teachers
• How to identify the right podcasts to pitch (and why getting this wrong wastes your time)
• What makes a compelling pitch and the quality vs. quantity mistake most people make
• How to deliver a great guest interview that builds trust without being overly promotional
• What to do after the episode goes live to maximise every appearance
• How long it realistically takes to see results from a podcast guesting strategy
• Why you don't need your own podcast to make this work for your business

If you're a yoga teacher or studio owner looking to grow your business with the power of podcast guesting this episode will give you a clear and actionable roadmap to start using this strategy in your yoga business marketing plan.

**References to last year in the episode refer to 2025 as this was recorded in 2025. I over-batched interview recording, which I discuss in the episode 😅. At the time of publishing the show is 23 months old, not 14 as mentioned here.**

Meet Sam Brake Guia from Podwritten:

Sam Brake Guia is the Co-founder of PodWritten, a full-service agency he runs with his wife, specializing in helping health, fitness, and wellness businesses grow through strategic podcast guesting. Additionally, he hosts Mics to Millions, a podcast where he shares interviews with top-tier hosts, expert insights, and solo episodes aimed at helping health, fitness, and wellness podcast hosts scale and grow their shows.

Episode Links:

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Watch Episode on YouTube: https://youtu.be/-FnXbu219J4

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Follow Sam on Instagram: https://www.instagram.com/sambguia/

Follow Podwritten on Instagram: https://www.instagram.com/podwritten/

Check out Sam's Website: https://podwritten.com/

P.S. We mentioned Kelly Smith & her Yoga Nidra training in this episode so I wanted to add a reminder that Kelly is currently offering All Mats Taken listeners $50 her 25-Hour Yoga Nidra Teacher Training until the end of May 2026. Use the code ALLMATSTAKEN for $50 off at checkout. Learn more here: https://www.yogaforyouonline.com/yoganidratt

About The Show:

All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.

*I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏