You can create great content, stay consistent, and still feel like your podcast is barely moving the needle in your business. And honestly? That’s the part nobody really talks about when it comes to podcast growth.

Because the issue usually is not effort. It’s strategy.

Today’s conversation is such a powerful example of what can happen when you stop treating your podcast like content for the sake of content… and start building it like a business asset with a real Podcast SEO Strategy behind it.

I’m joined by Lindsay Smith, host of Market This, who had already published more than 100 episodes before realizing her show was no longer aligned with the audience she actually wanted to attract or the business she wanted the podcast to support. Like so many business owners, she was showing up consistently, but the podcast was not creating the visibility, leads, or momentum she knew it could.

So we repositioned the show.

Through stronger podcast seo, clearer messaging, better podcast marketing strategies, and a more intentional content plan, Lindsay’s podcast started charting in the Top 100 Marketing Podcasts in both Canada and the US. Her show became easier to discover through search and AI recommendations, especially for entrepreneurs searching for podcasting for business support and long-term business growth.

But honestly, the biggest shift was not just visibility. It was sustainability.

Instead of constantly wondering what to post or how to grow, the podcast finally started functioning like a system inside her business. One that supported podcast monetization, attracted aligned listeners, and made content creation feel lighter again.

And this is where so many people get stuck. They focus on podcast promotion strategies without realizing the foundation itself is what needs to change.

If your podcast feels invisible, exhausting, or disconnected from your actual business goals, this conversation will help you rethink what’s possible with the right Podcast SEO Strategy in place.

Doors are officially open for PODCASTS THAT CONVERT — the program designed to help coaches, creators, and online business owners build a podcast that drives trust, sales, and sustainable podcast growth without relying on social media algorithms or exhausting launches. Only 5 spots are available in this cohort. Apply now at janditchfield.co/join.