56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)
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56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)
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As AI-powered tools flood the market promising quick evaluations and audits, the conversation zeroes in on a critical issue: the reliability of these tools. In this episode, co-hosts Therese Fessenden and NN/G VP Kate Moran sit down with Jamie Holst and Christian Holst, the co-founders of Baymard Institute, to examine the growing role of AI in UX analysis. The group discusses the risks of over-relying on AI—particularly for junior UX practitioners—and the deeper implications for professionalism in the field.
About the speakers:
- Christian Holst (Co-founder & Research Director, Baymard Institute)
- Jamie Holst (Co-founder & CTO, Baymard Institute)
- Kate Moran (VP, NN/G)
Links Referenced in the Episode:
- Try UX Ray for Free: https://baymard.com/product/ux-ray
- Read their article on AI accuracy: https://baymard.com/blog/ai-heuristic-evaluations
Related NN/G Courses:
- Accelerating Research with AI
- AI for Design Workflows
- Designing AI Experiences
- AI Product Strategy
Check out ALL of our courses at nngroup.com/learning
Related NN/G Articles:
- AI Hallucinations: What Designers Need to Know
- AI-Powered Tools for UX Research: Issues and Limitations
- AI as a UX Assistant
- AI Chatbots Discourage Error Checking
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