This episode features Danielle Henson, Sport Communications Manager at the U.S. Equestrian Federation, equestrian, Louisville native, and the person behind one of the most genuinely useful newsletters in the horse industry: CLICK HERE

She talks about what it actually takes to build a career in the horse world when you didn't grow up with industry connections, how social media in equestrian sport has transformed over the last decade, and why the best content always comes back to one thing — the horse.

Key topics we discussed:

1. Growing up 10 minutes from Churchill Downs and finding horses through 4-H and a little Arabian barn called Stonehurst Riding Club
2. The LinkedIn newsletter she started to help people find jobs in the horse world — and how it helped someone land a role at USEF
3. How social media has evolved from hashtags and Snapchat global stories to full video production departments
4. Why horse-forward, emotional content outperforms everything else
5. Her advice for breaking into the equestrian industry without a head start

Social Media Links:

• LinkedIn: Danielle Henson (search + follow her newsletter while you're there)

Horse People Podcast:

• Instagram: @horsepeoplepodcast

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