79: Your Podcast Isn't Failing, Your Expectations Are
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Your downloads aren't where you thought they'd be, and you're quietly wondering if your podcast is working. This episode is for business owners who are done measuring the wrong things and are ready to find out what podcast success looks like for a show built to grow a business.
Spoiler: it's not your download numbers.
In this episode, we're getting into why the benchmarks you've been measuring yourself against were never built for you, what three metrics matter for a business podcast, and how coaches and consultants are landing clients from shows with audiences smaller than you'd expect.
If you've ever felt embarrassed by your numbers or come close to quitting, this one's going to reframe all of it.
01:02 – The Wrong Benchmark Podcasters Are Using
02:20 – The Real Math Behind a Business Podcast
03:32 – The Three Podcast Metrics That Matter
05:19 – Sarah's Story: 80 Downloads and Two New Clients
06:56 – What to Focus on Instead of Downloads
Check out the full show notes and resources at
https://leahbryantco.com/podcast/podcast-success-metrics
Join the waitlist for Positioned and Found - https://leahbryantco.com/positioned-and-found
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This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com