In this episode, John Haskell welcomes back Joseph Gardiner to talk about how curiosity turned into a company. Joseph shares the story behind launching Covers & Co, what problem he saw in the marketplace, and how he moved from idea to action while still managing the demands of his farming operation.

The conversation walks through the realities of starting something from scratch, including testing ideas, managing risk, navigating uncertainty, and staying disciplined when early traction is slow. Joseph explains how the same principles that guide good marketing and financial decision-making on the farm also apply when building a new business.

This episode is a practical look at entrepreneurship in agriculture, and a reminder that opportunity often starts with asking better questions and being willing to follow through.

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In this episode, we cover:

1. How curiosity and problem-solving led to the launch of Covers & Co
2. Identifying real market needs before investing time and capital
3. Managing risk and uncertainty when starting a new venture
4. Applying lessons from marketing and ranch management to a startup
5. Balancing entrepreneurship with an existing farming operation
6. Lessons learned from building something from the ground up

Connect with Joseph:

1. Listen to his podcast, The Connor & Joe Show
2. Check out his website
3. Send him an email at joseph@coversandco.ca

Connect with Ranch Right:

1. Subscribe on YouTube
2. Follow on Instagram @ranchrightllc
3. Follow on Facebook
4. Check out the website
5. Check out all of our past webinars here

Resources & Links:

1. Book a Free Discovery Call to Learn More
2. Ranching for Profit
3. Ranching.FYI
4. Wally Olson, Olson Ranch LLC

Mentioned in this episode:

At Ranch Right, we help producers build clarity around cash flow, margins, and risk so the decisions we talk about on Ranchonomics actually work in the real world. If you want fewer surprises and more control, that’s where to start. Click below to book a call today.

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