Recorded live in Singapore, hosts David Macciocca and Emma Lang sit down with Natasha Wahap, Employer Branding Lead for L'Oréal's SAMA zone (South Asia Pacific, Middle East & North Africa), to explore what it really means to stay agile in an ever-changing employer brand world.

Drawing on 13 years in employer branding across companies including Grab and L'Oréal, Natasha shares how her team operates across a vast and diverse region — from New Zealand to Morocco — using L'Oréal's "freedom within the frame" philosophy to localise a global EVP without losing consistency or speed. She also gets into the power of building cross-functional relationships, navigating TikTok and emerging platforms, and how to balance consumer brand polish with authentic, people-first storytelling.

For employer brand practitioners working within large global organisations or trying to do more with less, Natasha's perspective is a masterclass in building smart, scalable frameworks that still leave room for creativity.

Key Topics:
02:00 – Natasha's background and leading EB across the SAMA zone
05:30 – What "freedom within the frame" means at L'Oréal
09:00 – Building cross-functional relationships outside of HR
13:30 – Aligning with corporate affairs and media teams to stay ahead of trends
17:00 – Using data and analytics to measure employer brand impact
21:00 – Navigating TikTok and LinkedIn, and knowing which platforms to prioritise
26:00 – Balancing authenticity with the polish of a global consumer brand
30:30 – How L'Oréal handles local content adaptations without losing brand consistency
35:00 – AI, content frameworks, and L'Oréal's stance on generated imagery
38:30 – Advice for practitioners who want to build their own local EB framework
41:30 – Three practical tips: find your tribe, get a global sponsor, and always pilot first

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!