90% of the sources ChatGPT cites don't rank in Google's top 20. The SEO strategy you've spent years building? AI is looking somewhere else entirely.

In this episode, I break down exactly what AI platforms actually cite, backed by the Princeton GEO research (9 techniques tested against 10,000 queries), a 90-day study of 1,200 pages, and the largest AI citation analysis ever conducted. Keyword stuffing doesn't just fail in AI search. It actively hurts your visibility by 9%.

I cover the tier 1 techniques that deliver a 30-40% visibility lift (citations, stats, expert quotes), the tier 2 techniques worth 10-22% (readability, tone, domain language), and the structural blueprint for pages AI will actually cite, including heading hierarchy, FAQ schema, and tables. I also walk through the Webflow case study where they went from 22% to 67% Share of Voice on ChatGPT, and a new retargeting infrastructure for AI search called Evertune that's building the full funnel.

ChatGPT pulls 87% of its citations from Bing, not Google. AI evaluates content completely differently to search engines. Your Google rankings don't predict your AI visibility, and this episode shows you what does.

If you're an ecommerce brand doing $3M+ and you're still optimizing purely for Google, this is the wake-up call.

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