#94 Strong LinkedIn Profiles for IP Experts Start with Positioning

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#94 Strong LinkedIn Profiles for IP Experts Start with Positioning

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This podcast episode shows IP experts what makes a LinkedIn profile meaningful from a business development perspective. It explains why visibility alone is not enough and how a clear positioning helps the right clients understand who the expert is for, which business problem they solve, and why their expertise matters. The key takeaway: a strong profile does not simply list qualifications and it translates IP expertise into relevance, trust, and recognition in the market.

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