98: I built a business from zero and documented every step

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For the last year, I've been building a new business. And every step of the way, I've been documenting the process.

In this episode, I walk you step-by-step through this process.

I explore how to build a new business from market problem to launch, using research, IP, branding, productisation and marketing strategy.

Here are five things you'll learn from this episode of The Business of Fitness Podcast:

Why the best fitness business ideas should start with a real market problem, not just a good-sounding idea.
How deep research can help you create stronger intellectual property, better services and clearer business positioning.
Why naming, branding and website copy are useful tools for clarifying your business strategy.
How to turn one body of knowledge into digital products, workshops, consulting, courses and ongoing content marketing.
Why awareness, customer experience and word of mouth should be part of your long-term fitness business growth strategy.

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