A Brief History of Why The U.S. Consumer Thinks The Way They Do cover art

A Brief History of Why The U.S. Consumer Thinks The Way They Do

A Brief History of Why The U.S. Consumer Thinks The Way They Do

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To understand the psychology of the modern consumer and to grasp where

they might be heading next, you have to know how they got here.

How we all got here.

If you fell asleep in 1945 and woke up in 2020 you would not recognize the

world around you.

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