Is your organization running on a Franken-stack.

That unmanaged tech stack that is layers of disconnected software tools piled on top of each other.

In the race to add more technology as companies scale, managing tech stacks doesn’t look like a priority.

And yet, vital customer data - that kills net margins - can get dropped between marketing attribution and CRM logs.

Today we’re joined by Laura Farkas, LMNts Marketing, which provides revenue system optimisation, funnels and automation.

She’s a specialist in building inbound distribution networks that clients can control.

On this episode of A Seat at The Table, we’ll be discussing

•Why is your connection count on LinkedIn completely irrelevant to your actual inbound revenue?

•What is a Franken-stack and how does it drain operating margins from a mid-market company?

•Why are traditional marketing retainers and basic lead generation agencies failing?

•How does a twenty-million-pound B2B enterprise structure a proper revenue systems audit?

•How can a business owner use intentional human imperfection to defeat automated software noise?

So let’s sit down with Laura and learn how to wrestle that monstrous tech-stack into a lean, sales driving machine.

Connect with Laura Farkas:

Main book: Paternoster Marketing

https://www.amazon.com/Paternoster-Marketing-Never-Leads-Again-ebook/dp/B0FTXKKQB6

Laura's Revenue Systems page, based on the Paternoster Marketing concept: https://marketingfunnel.website/b2b-revenue-system/

LinkedIn: https://www.linkedin.com/in/itslaurafarkas/

YouTube: https://www.youtube.com/@LauraFarkasLMNtsMarketing

Visit A Seat at The Table's website at https://seat.fm

Silicon Valley starts ups are wrapped in a kind of mystique that gets better with the telling.

Unless of course you’re actually running one of those startups. Then things look a bit different. You’re not living the dream. You’re trying to survive heartbreak, near misses and boardroom crises. And yes, occasionally a big win.

For nearly three decades, Mike Grossman has been at the center of the world's most mythologized innovation hub, He has raised millions, managed boardroom crises, built great teams, and navigated moments when everything seemed one bad quarter away from collapse.

In this episode of A Seat at The Table we’ll be discussing:

• What it’s like when the Concept of Failure is a Constant Operating Condition, Not a Learning Moment or Inspirational Anecdote
• A Career in the In-Between: Most founders Don't Fail Spectacularly or Succeed Wildly—They Hover In Between for years
• Why sound ideas, strong effort and execution doesn't always guarantee success

Let’s sit down with Mike and find what its really like running a Silicon Valley startup.

Connect with Mike Grossman:

https://www.failureisanoption.com/

https://www.linkedin.com/in/migrossman/

https://www.amazon.com/exec/obidos/ASIN/1646872460

Visit A Seat at The Table's website at https://seat.fm

Everything you believe about building a powerful brand is probably wrong.

It might not have been wrong a few years ago.

But, a lot has changed.

For one thing, the market has gotten hyper competitive - and deafeningly noisy.

To win, you need to get out of the mainstream. Get off the road that’s a giant traffic jam of millions of people pitching like mad – and selling very little.

In this episode you'll learn a 4-step method to go from barely known to industry authority.

You'll also learn what it actually takes to beat the market (no, its not a better product or bigger budget).

Visit A Seat at The Table's website at https://seat.fm