A deeper dive into behaviour change techniques and the 'Behaviour Change Technique Ontology'
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A deeper dive into behaviour change techniques and the 'Behaviour Change Technique Ontology'
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What if you had a list of everything you could possibly do to change behaviour? Well, today Robert talks about such a list: The Behaviour Change Technique Ontology and also how you can see it and use it yourself! Robert and Jamie then take a deeper dive into one of the categories of behaviour change technique: 'Advise how to change emotions BCT' and its sub-categories.
Here is a link to the Behaviour Change Technique Ontology (BCTO) as part of the Behaviour Change Intervention Ontology (BCIO).
For the academics among you, here is a link to the scientific paper introducing the BCTO.
And while we are at it, here is a link to the Theory and Techniques Tool that links behaviour change techniques to 'mechanisms of action' for behaviour change. And finally, here is a link to the CACTIS tool that links COM-B targets to behaviour change techniques.
Listen out for the sound check at the end ...
Want more? Check out our latest books:
Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y
React: Harness Your Animal Brain: https://shorturl.at/yiFQ9
Sign up to Robert’s Substack: https://robertwest100.substack.com/
Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange