AI, Authenticity & B Corp: Why Being Human Still Wins in Marketing
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
AI, Authenticity & B Corp: Why Being Human Still Wins in Marketing
-
Narrated by:
-
By:
About this listen
AI is everywhere, but it hasn’t replaced what really makes businesses stand out.
In this B Corp month episode, Julie Bishop is joined by fellow B Corp Leader Dave Hoch, CEO of Colibrily Crew, to explore why authenticity, transparency, and human connection are more important than ever in marketing.
From building a B Corp to navigating the rise of AI, Dave shares how purpose-driven businesses can grow without losing what makes them different.
They discuss:
- Why AI should be a tool, not a substitute for your voice
- How B Corp thinking shapes better businesses (not just better marketing)
- Why authenticity is becoming a competitive advantage
- The role of transparency in building trust
- How to tell stories that connect with people
If you’re trying to grow your business without sounding like everyone else, this episode is for you.
Connect with Dave Hoch on LinkedIn.
Connect with Julie on LinkedIn
Follow The Colibrily Crew on LinkedIn
The Colibrily Crew website
Visit the IT Naturally website
Follow IT Naturally on LinkedIn