AI is changing everything… but are we using it properly?In this episode of the Cherrywood Podcast, Simon and Rachel sit down with Nick from Select Technology to break down the reality of AI in business — from hallucinations and automation to ethics, productivity, and what the future really looks like.We cover:• Why AI sometimes makes things up• How businesses are saving HOURS every week using automation• The biggest mistake people make when using AI• Real-world AI failures (including a shocking military example)• The truth about AI replacing jobs• Where AI is heading in the next 5 yearsIf you’re a business owner, creator, or just curious about AI — this is one of the most honest conversations you’ll hear.👉 Watch until the end for practical ways YOU can start using AI properly.#AI #BusinessGrowth #ArtificialIntelligencewww.select-technology.co.uk⏱️ TIMESTAMPS0:00 AI hallucinations explained0:24 Intro – Meet Nick from Select Technology1:46 From IT to AI automation specialist4:04 Sponsors5:19 What Select Technology actually does8:07 Building an AI business unit10:30 When businesses should start using AI13:13 Is AI just “better software”?15:14 What AI gets wrong (hallucinations)16:08 The Phil Collins AI mistake17:23 How AI actually works (simple explanation)19:20 Can AI check itself?20:01 When AI goes wrong (drone example)21:23 Can businesses trust AI yet?22:35 How to use AI properly23:31 Real automation example (saving hours weekly)24:28 Over-reliance on AI25:25 Why AI forgets things25:35 Continuation prompts (game changer)26:32 Using AI in filmmaking & SEO27:53 AI coding & development29:02 AI risks & BBC documentary30:21 Ethics, safety & real-world concerns31:21 Do you need your own AI?32:15 Should businesses rely on AI-built software?34:35 What is “orchestrated AI”?36:18 Real business automation example38:20 Where AI actually adds value41:07 Why AI content all sounds the same42:23 How to prompt AI properly (Who / What / Why / How)47:44 System prompts explained48:26 Simon’s YouTube automation workflow49:43 Next-level AI (MCP servers)52:05 Automating business workflows54:20 AI managing your workload55:18 Using AI for wedding quotes (huge idea 💡)57:17 Ethics of AI (truth vs hype)1:00:06 AI vs real-world environmental impact1:02:05 AI and job displacement1:03:09 £100k productivity example1:06:23 Why spreadsheets are killing productivity1:08:31 Future skills vs coding1:10:07 Why AI struggles with creativity1:12:31 Does AI “exist”? (mind-blowing discussion)1:14:20 Talking to AI like a human1:16:03 How AI changes YOUR behaviour1:19:17 Why AI forgets context1:20:14 The real power of AI in business1:25:21 The future of AI1:27:04 Will AI kill social media trust?1:30:53 AI scams & risks1:32:24 Legal responsibility with AI1:34:15 Will AI give us a 4-day work week?1:37:20 AI in medicine (insane breakthrough)1:40:29 Are we heading for utopia or dystopia?1:44:23 Quickfire questions1:48:33 Where to find Nick1:50:23 Outro + sponsorsWelcome to Cherrywood Podcast, your source for inspiring conversations and compelling stories. Join us as we dive into the journeys of remarkable individuals from various fields, offering insights into personal growth, entrepreneurship, creativity, and more. Subscribe for positivity, authenticity, and engaging discussions. Learn how we blew up on YouTube:https://youtube.com/playlist?list=PLkif0i1i5oaDN83UzwYQQBSH-4DEMhfJ0&si=zzna8zvRN2Jyqzv3https://youtu.be/p9GnbbykQoM?si=cBr4ZHuNwXumP_4RContact:📧 Email: info@cherrypro.co.uk📞 Phone: 07857 283 005🌐 Website: www.cherrypro.co.uk📱 Facebook: www.facebook.com/cherrywoodproductions📸 Instagram: @cherrywoodproGuests Song Choices playlist: https://open.spotify.com/playlist/3YxsMkrJLbFQSjeRKfzcCQ?si=21a21d1ef9534479Disclaimer: Views expressed by guests on Cherrywood Podcast are their own and do not necessarily reflect the views of the podcast hosts or producers.