A.I. for C.M.O.s with Lisa Cole, C.M.O. and Head of the AI Center for Excellence at 2X.

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A.I. for C.M.O.s with Lisa Cole, C.M.O. and Head of the AI Center for Excellence at 2X.

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This week’s GO AI episode features Lisa Cole, Chief Marketing Officer and Head of the AI Center for Excellence at 2X, which provides B2B marketing services, largely for enterprise clients. Lisa Cole is the author of The Limitless CMO: Transform Marketing From Order Taking to Market Making in the Age of AI. She spoke with Jenna and Connor about how A.I. functions as her always-on thought partner and what C.M.O.s need to understand about A.I. for successful implementation. https://lisacole.ai/ https://www.linkedin.com/in/lisacole01 Learn more about your ad choices. Visit megaphone.fm/adchoices

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