Ad Chatter Season 4, Episode 3: Mark Robinson, Author of "Black on Madison Avenue"
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Ad Chatter Season 4, Episode 3: Mark Robinson, Author of "Black on Madison Avenue"
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In his new book, “Black on Madison Avenue,” Mark Robinson has plenty to say about his career in account management and the current state of minorities in advertising. In this 36-minute Ad Chatter, Mark talks with Dan Goldgeier about:
- What agencies need to do to increase minority hiring
- The keys to successful agency account management
- Working with Spike Lee to create Spike DDB
- Getting personally sued by a celebrity for an agency business decision
It’s a fun chat. Check it out!
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