The conversation with Damien Eley revolves around the theme of participation and its impact on agencies, branding, and immersive technology. Damien shares insights on the role of agencies, the importance of participation, the future of The Many Australia and recent acquisition of CatalstXR a Sydney-based immersive tech studio. Damien is a big believer in the power of participation in re-shaping his agency's core operating system.

Takeaways

• Participation as a driving force
• The transformative potential of immersive technology
• Buying to build capability and why it makes sense

Chapters

• 00:00 Welcome back Damien Eley
• 09:03 The Importance of Participation
• 15:37 Misreading Participation
• 23:33 Immersive Technology
• 33:06 Starting Anew

If you're thinking about what comes next for your agency, visit agencyfutures.com

Join Doug Baxter as he explores the philosophy, operations, and future plans of Mindshaker, a creative technology agency in Portugal. Discover how they balance human elements, innovation, and growth while maintaining a deliberate company culture.

key topics

• Agency philosophy and deliberate growth
• Balancing human elements with technology
• Hybrid roles and team culture
• Client collaboration and problem-solving approach
• AI integration and future technology adoption
• Scaling while maintaining company culture
• International expansion within Plus Company network

The conversation explores the journey of Nourish, a specialist food, beverage, and agriculture agency, focusing on demand generation, thought leadership, specialization, business development, and agency growth through M&A. Joanne McArthur, the founder and CEO, shares insights on building a successful agency model and seeking a growth partner through M&A.

Takeaways

• Inbound marketing and demand generation are key for agency growth
• Thought leadership and content strategy contribute to agency positioning and growth
• Specialization and culture play a significant role in agency success
• Adding value and refining business development engine are crucial for agency growth
• Seeking a growth partner through M&A requires careful consideration and staff involvement

Chapters

• 00:00 Demand Generation and Inbound Marketing
• 09:30 Thought Leadership and Content Strategy
• 14:49 Relentless List and Business Development