AnnuityProducers.com cover art

AnnuityProducers.com

AnnuityProducers.com

By: Roy Snarr
Listen for free

About this listen

 Welcome to Annuity Producers! 🌟 On my channel, we dive into the strategies and insights of top annuity producers from across the country. Discover proven marketing tactics, sales strategies, and office management tips that have led to tremendous growth in the annuity industry.🚀 Join our community of agents as we share experiences on starting and scaling annuity practices, effective sales and marketing techniques, and the development of successful agency systems. Learn from real-world examples and gain actionable advice to take your annuity business to the next level. Whether you're a seasoned agent seeking to expand your practice or a newcomer looking for guidance, our channel is your resource for industry expertise and professional development. Subscribe now to stay updated with our latest content, interviews, and discussions to help you succeed in the annuity market! 📈💼 Explore more about AnnuityProducers.com and become part of the largest annuity-producing community in the country. Don't forget to engage with the content, share your insights, and contribute to our thriving network of annuity professionals. 🤝💬Copyright Roy Snarr
Episodes
  • How Annuity Products Are Designed (Legacy Marketing Explained)

    How Annuity Products Are Designed (Legacy Marketing Explained)
    Apr 3 2026
    In this episode of Annuity Producers, Roy sits down with Dr. John Terry from Legacy Marketing Group to talk about something most agents rarely see: how annuity products are actually designed.

    Legacy has spent more than three decades creating fixed index annuity products for major insurance carriers like Americo, Ameritas, The Standard, and Western & Southern.

    In this conversation we discuss:

    • How annuity products are developed
    • Why many agents miss sales opportunities
    • The advantage of working with multiple carriers
    • Strategies for helping conservative retirement clients
    • New product innovations in the fixed index annuity space

    If you’re an insurance agent looking to grow your annuity business, this episode gives a behind-the-scenes look at the product design side of the industry and how those tools can help you serve clients better. To learn more about Legacy Marketing Group visit
    legacynet.com

    Subscribe for more annuity training and insurance agent strategies.

    https://www.annuityproducers.com/livezoom
    https://www.annuityproducers.com/live-event-2026

    Disclosure & Disclaimer: This content is for educational and informational purposes only and is not intended as financial, legal, tax, or investment advice. I am not acting as a fiduciary, CPA, tax advisor, or attorney. Always consult with your own licensed financial advisor, tax professional, or attorney before making any financial decisions. I am not affiliated with, endorsed by, or acting on behalf of the Social Security Administration, Medicare, the U.S. government, or any other government agency. Any references to government programs are for educational purposes only. Opinions expressed are my own and are based on general principles, which may not apply to your individual situation. All financial products involve risk, including the potential loss of principal. Past performance is not a guarantee of future results. Insurance and financial product availability, features, and guarantees vary by carrier and state. Guarantees, if any, are backed solely by the financial strength and claims-paying ability of the issuing insurance company. Viewers are encouraged to conduct their own independent due diligence before purchasing any financial or insurance product. Nothing contained in this content constitutes an offer, solicitation, or recommendation to buy or sell any specific product or security. By viewing this content, you acknowledge that you are solely responsible for your financial decisions.
    Show More Show Less
    26 mins
  • How to Become a Successful Annuity Agent (Start With the Basics)

    How to Become a Successful Annuity Agent (Start With the Basics)
    Mar 26 2026
    A lot of agents say they want to focus on annuities… but most skip the step that actually makes them successful.

    In this episode, we break down why jumping straight into annuity sales without a foundation leads to frustration, and what you should be focusing on instead.

    From understanding basic financial concepts to using Social Security and Medicare as natural conversation starters, this is the real path to building a long-term career in annuities.

    If you're serious about growing in this space, this is where it starts.

    👉 Want to go deeper? Check out our full training and resources below. https://www.annuityproducers.com/livezoom
    https://www.annuityproducers.com/live-event-2026
    https://www.annuityproducers.com/

    00:00 Why agents want to go all-in on annuities
    00:16 Why it doesn’t work right away
    00:42 The foundation every agent needs
    01:04 Why annuities are harder to sell
    01:40 The basics you must learn first
    02:19 Why you need to self-educate
    02:56 Why knowledge builds confidence
    03:13 Understanding financial basics
    03:55 How the industry actually works
    04:17 Why Social Security matters
    05:01 Better way to start conversations
    05:37 Finding gaps in retirement plans
    06:01 Why annuities solve income gaps
    06:26 Why annuity commissions are higher
    07:05 Low barrier to entry explained
    07:38 Why most agents fail early
    08:00 What to study first
    08:40 How to build trust with clients
    09:15 Learning through practice
    09:53 Real timeline to success
    10:29 No shortcuts in this business
    10:57 Final advice for new agents

    Disclosure & Disclaimer: This content is for educational and informational purposes only and is not intended as financial, legal, tax, or investment advice. I am not acting as a fiduciary, CPA, tax advisor, or attorney. Always consult with your own licensed financial advisor, tax professional, or attorney before making any financial decisions. I am not affiliated with, endorsed by, or acting on behalf of the Social Security Administration, Medicare, the U.S. government, or any other government agency. Any references to government programs are for educational purposes only. Opinions expressed are my own and are based on general principles, which may not apply to your individual situation. All financial products involve risk, including the potential loss of principal. Past performance is not a guarantee of future results. Insurance and financial product availability, features, and guarantees vary by carrier and state. Guarantees, if any, are backed solely by the financial strength and claims-paying ability of the issuing insurance company. Viewers are encouraged to conduct their own independent due diligence before purchasing any financial or insurance product. Nothing contained in this content constitutes an offer, solicitation, or recommendation to buy or sell any specific product or security. By viewing this content, you acknowledge that you are solely responsible for your financial decisions.
    Show More Show Less
    11 mins
  • From Lead to Commission: What Actually Works

    From Lead to Commission: What Actually Works
    Mar 18 2026
    Are online leads actually worth it… or just a waste of money?

    In this episode, we break down what’s really happening behind the scenes when it comes to online leads — from first contact to closing the deal. You’ll hear what most agents are doing wrong, why follow-up makes or breaks your results, and how a simple shift in approach can completely change your pipeline. We also talk through real numbers, real expectations, and why consistency beats chasing the “perfect” lead every time. If you’re an agent looking to get more out of your leads and build something predictable, this is worth the listen.

    Want more training for agents? Check out Annuity Producers for free Thursday training calls and live events

    https://www.annuityproducers.com/live-event-2026
    https://www.annuityproducers.com/livezoom

    00:00 Intro and guest background
    00:40 Why online leads matter
    01:40 Why most agents quit too early
    03:20 Online leads vs other marketing strategies
    05:10 Why agents think leads don’t work
    07:15 The follow-up difference
    08:40 Step-by-step lead process
    10:00 Speed to contact matters
    11:10 What to say on calls and voicemails
    13:20 Using video to stand out
    15:10 Why annuity leads are tougher
    16:30 Building trust with prospects
    17:30 In-person vs remote conversations
    18:30 What leads really cost
    19:20 Why “dead leads” aren’t dead
    22:00 Long-term follow-up strategy
    23:10 Real comeback story from a lead
    24:50 One deal can change everything
    25:45 Training and next steps

    Disclosure & Disclaimer: This content is for educational and informational purposes only and is not intended as financial, legal, tax, or investment advice. I am not acting as a fiduciary, CPA, tax advisor, or attorney. Always consult with your own licensed financial advisor, tax professional, or attorney before making any financial decisions. I am not affiliated with, endorsed by, or acting on behalf of the Social Security Administration, Medicare, the U.S. government, or any other government agency. Any references to government programs are for educational purposes only. Opinions expressed are my own and are based on general principles, which may not apply to your individual situation. All financial products involve risk, including the potential loss of principal. Past performance is not a guarantee of future results. Insurance and financial product availability, features, and guarantees vary by carrier and state. Guarantees, if any, are backed solely by the financial strength and claims-paying ability of the issuing insurance company. Viewers are encouraged to conduct their own independent due diligence before purchasing any financial or insurance product. Nothing contained in this content constitutes an offer, solicitation, or recommendation to buy or sell any specific product or security. By viewing this content, you acknowledge that you are solely responsible for your financial decisions.
    Show More Show Less
    27 mins
No reviews yet